Apple QuickTime User's Guide Page 49

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Chapter 4 Exporting Files with QuickTime Pro 49
4 Choose a poster frame option for the movie.
The poster frame determines the still image viewers will see when they load the web
page with the embedded reference movie. If you want to set a new poster frame
before exporting the versions, click Cancel. Then navigate to the frame you want to use
and choose View > Set Poster Frame.
5 Click Export to create the files necessary for the options you selected.
The exporting process creates several files, including files for each version of the movie
you select, a reference movie that will automatically deliver the correct version to the
viewer, and an HTML file that contains a snippet of code you can use to embed the
movie in a web page. All of these files must be copied to your web server, in the same
location relative to each other and with the same file names, in order for the reference
movie and HTML snippet to function correctly.
Exporting MPEG-4 Files
MPEG-4 is the latest worldwide industry standard for delivering professional-quality
audio and video over a wide range of bandwidths, from mobile multimedia to high
definition. When you want to create a file that will work with another MPEG-4 device,
use QuickTime Pro to create MPEG-4 content by exporting a movie.
To export a file to the MPEG-4 format:
1 Open the movie you want to export in QuickTime Player, then choose File > Export.
2 Choose “Movie to MPEG-4” from the Export pop-up menu.
Note: To create an MPEG-4 movie that is optimized for use with Apple TV, iPhone, or
iPod, select “Movie to Apple TV , “Movie to iPhone, or “Movie to iPod” from the Export
pop-up menu. All of the MPEG-4 options will be set to the appropriate values for you.
To adjust settings such as file format, compression, and distribution restrictions, click
Options. The options you choose depend on the network over which you’ll deliver the
file and the viewers connection. The following sections describe the options in detail.
MPEG-4 Video Export Options
When you export a movie to MPEG-4 format (by choosing File > Export and then
choosing “Movie to MPEG-4”), you access the following options by clicking Options and
then clicking Video.
 File Format: To ensure operability with devices made by ISMA members, choose
“MP4 (ISMA).” For more information, go to www.isma.tv.
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